Ready, set, market.
Allison Quinn Durbin, MBA
Through countless networking conversations, I’ve learned that marketing acumen is often times misunderstood. Even the relevance of marketing to the overall business model as well as its impact on profitability might not be apparent because of the degree of separation marketers have from customers – empowering Sales and CX teams to interact with customers directly while taking a behind-the-scenes approach to customer engagement.
I’ve worked in B2B tech marketing for nearly two decades, and I still hear the same misconceptions from top executives. Having worked with Microsoft and several SMB companies, the breadth of my skill set has expanded to encompass most knowledge needed to strategically operate a growth-oriented marketing department.
By sharing some of my marketing acumen, particularly the basic concepts, I hope to clarify nebulous terms and point people in the right direction of what to expect from expert marketers. With any luck, the topics I elucidate will show exactly how important marketers are to boost sales outcomes, drive revenue quicker, and essentially help all internal teams to succeed… a rising tide lifts all boats, as they say.
I hope these insights help you and inspire you to learn more. Enjoy!
AQD
With an international MBA in marketing and entrepreneurialism, I’ve built my career on developing strategic marketing plans. By working with Microsoft for nearly a decade, I honed my corporate marketing skills before transitioning to the startup world to help companies grow brand recognition and subsequently revenue. There, I explored various B2B SaaS industries including cybersecurity, DevSecOps, telematics, and industrial IoT (IIoT). All of these industries leverage automation, machine learning, predictive analytics, and various forms of data management, empowering companies to operate more efficiently using the innovative capabilities of AI. It has been my pleasure to bring these powerful tools to light and watch companies grow their business.
In my personal life, I recently built a house with my husband. We achieved our goal in 2023 without the assistance of a professional General Contractor, inspiring me to write a book about the process. My plan is to help other aspiring DIY builders plan and prepare for such an undertaking. Stay tuned for details on the book launch!