I’ll point out five indispensable automation applications that every marketer should have in their toolkit, complete with practical use cases for each.

If demand gen is the starting point to generate interest in a product, very rarely will a marketer stop there. Learn about the components of demand gen that ultimately impact the bottom line of the business.

Conversion Rate Optimization (CRO) is not just about boosting sales; it's about delivering a seamless and delightful journey for your potential customers.

For tech startups, having a marketing executive who not only formulates a strategic vision but also actively rolls up her sleeves to bring it to life is nothing short of essential.

While bad customer service can be the kiss of death for your company, true customer success that delights customers creates loyalty and a positive brand image, leading to sales.

To meet ambitious growth targets, companies need a scalable solution that can efficiently handle large volumes of leads without sacrificing the quality of engagements during the sales cycle. Channel sales is one strategy to do just that.

Field marketing is logistics-heavy and can be one of the most difficult marketing skills. At the same time, when done right, it can be extremely fruitful and lucrative.

A brand is a symbol that represents everything your company stands for – when people see a simple icon, a logo, all at once, they are making snap judgements about what you offer and what is important to you. Build that brand to mean something positive that people want.